Tuesday, July 13, 2010

Keywording Tips for Stock Photographers, Part 2: Don’t Forget the Basics

Welcome back to Part Two of our series on keywording tips for stock photographers. If you missed Part One, you can still check it out.

In order to help potential customers find your stock images, you’ll want to make sure that you describe certain things in the keywords for every image you submit to a stock photography site.

After much searching, the Glow Images Team has come up with the top three things that photographers should be including in keywords lists for stock images, but aren’t. Here they are, in no particular order:

People, Person, and Nobody- One thing most buyers of stock images definitely know is whether they want an image with or without people in it. Often they start browsing stock photography sites by searching on a simple word like “people,” “person,” or “nobody.” If you’re not including these words in your stock images’ keywords, then your images aren’t showing up in these searches.

Ages of People- Including accurate numerical ages (such as “30s,” “30-35 years,” etc.) is important when keywording stock images, but it’s also important to include more generic age-related terms for the customers who don’t consider the exact age of the models to be important. Words like “adult,” “child,” “teenager,” “middle-aged,” “senior,” and “mature,” along with other similar terms and synonyms, are all useful descriptors of age that stock photography buyers search on.

Ethnicity- Including the ethnicities of models can help your stock images show up in more search results. Many stock photography buyers are actively looking for images that showcase diversity, so you should also use keywords like “multicultural,” “multi-ethnic,” and “diversity” when applicable.

Make it easy for customers to find your stock images by keeping these three things in mind when you’re keywording your images for stock photography sites

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